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Borat GIF Really Takes Company Email Newsletter to the Next Level

at 10:33 am | By

(Photo by Vince Bucci/Getty Images)

(Photo by Vince Bucci/Getty Images)

Morale at Roberts and Associates accounting was unusually high yesterday, as the company email newsletter that owner and CEO Jim Roberts sent out included a moving image of Borat making a thumbs up gesture. According to the text of the email, Roberts added the gif of Sascha Baron Cohen’s character as “a fun touch to help everyone smile their way to the WEEKEND!”

Roberts—who pays his employees far less than their market value—has been employing gifs in almost every email he has sent since his daughter told him about them 2 weeks ago.

“We really like to have fun around here! This place is like a big family!” exclaimed Roberts, who doesn’t know any of his employees first names.

The financial firm’s CEO ended his day by yelling, “My wiiife” at his secretary who sighed and rolled her eyes as soon as Roberts entered his car that costs as much as her apartment.

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